Content marketing is a strategic marketing technique focused on generating and distributing valuable, consistent and relevant content to attract and hold on to a clearly defend viewers or customers. The strategy in this marketing technique is not to introduce or advertise the products or services of any individual businesses or organizations at the very first place. Instead you are creating truly relevant and useful content to your expectation and customers to assist them solve their issues.
Research indicates that majority of the retailer or seller are using content marketing. In fact, so many world famous companies including Microsoft, P&G, Cisco Systems and more are using this marketing technique. This strategy also developed and implemented by small businesses or organizations. According to Curata,2017 report 74% of companies found that content marketing increased lead generation, both in quantity and quality. Moreover businesses with a content marketing technique gaining 27.1% higher win rates than those businesses who does not have a content marketing strategy, means content marketing strategy really works.